Magnesium is a vital mineral involved in hundreds of essential functions in the body—from supporting muscle and nerve activity to maintaining bone health, aiding energy production, and promoting resilience during times of stress. Despite its importance, many people across the UK and Ireland don’t get enough magnesium through diet alone.

With a wide range of magnesium supplements on the market, it can be difficult to know which one is best suited to your needs. To make things easier, we've broken down the key features, benefits, and typical users of each formula in the ITL Health magnesium range—so you can choose with confidence.

MAG365 Ionic Magnesium Citrate

Form: Powder (mixed with water)

Key Features:

• Fast Absorption: As an ionic form of magnesium, it's quickly absorbed in the body.

• Flexible Dosing: Powder format allows you to adjust the amount to suit your individual needs.

• Flavour Options: Flavoured with real fruit extracts and stevia, with a pleasant taste. (Also available in an unflavoured version.)

What It’s Known For:

• Muscle Relaxation: Often used to help ease cramping and muscular tension.

• Stress Support: Promotes a sense of calm—winner of Reader’s Choice Awards for stress relief.

• Energy Support: Magnesium plays a role in energy metabolism; many customers say they feel more energised when taking MAG365.

Who It’s For:

• Anyone seeking an everyday, drinkable magnesium.

• Those looking for fast-acting effects.

• People managing stress, muscle tension, or low energy levels.

Have a question about MAG365? Check out our MAG365 FAQ page here.

SHOP MAG365 Ionic Magnesium Citrate

PrizMAG Pure Magnesium Bisglycinate

Form: Capsules

Key Features:

• Highly Bioavailable: Chelated magnesium bisglycinate is well absorbed and gentle on the digestive system.

• Ultra Clean Formula: No fillers, binders, or magnesium oxide.

What It’s Known For:

• Sleep Support: Frequently chosen for its calming effect and support for restful sleep.

• Gentle on Digestion: Ideal for those with sensitive digestive systems.

• Muscle Function: Helps support normal muscle activity and reduce deficiency symptoms.

Who It’s For:

• People with digestive sensitivities.

• Those who prefer capsules over powders.

• Anyone looking for better sleep and overall relaxation.

Also available as PrizMAG Plus—with added vitamins K2 & D3 to support bone health.

Have a question about PrizMAG? Check out our PrizMAG FAQ page here.

SHOP PrizMAG Pure Magnesium Bisglycinate

MAG365 BF

Form: Powder (mixed with water)

Key Features:

• Comprehensive Formula: Contains magnesium citrate with vitamins D3, K2, C, B6, plus zinc, boron, and potassium.

What It’s Known For:

• Bone Support: The first calcium-free bone health supplement to include key cofactors that help guide calcium to bones and teeth.

• Hormone Support: Includes nutrients that may support hormonal balance. Many customers report feeling better during PMS or menopause when taking MAG365 BF and it has won several reader's choice awards for Best Women's Product. (But it's also great for men!)

• Joint Support: Contains nutrients known to support joint mobility.

Who It’s For:

• Those seeking bone and/or hormone support.

• Anyone who prefers a daily, comprehensive powder formula.

• Also available with calcium for athletes or those with specific bone concerns.

Have a question about MAG365 BF? Check out our MAG365 BF FAQ page here.

SHOP MAG365 BF

 

MAGtrio

Form: Capsules

Key Features:

• Triple Magnesium Complex: Contains bisglycinate, taurate, and L-threonate—three highly bioavailable forms.

What It’s Known For:

• Targeted Support: Magnesium naturally plays a role throughout the body, but its combination with specific carrier molecules may offer more focused benefits:

  • Magnesium taurate is commonly taken to support cardiovascular health.

  • Magnesium bisglycinate is often used to support relaxation and sleep.

  • Magnesium L-threonate is being studied for its potential role in supporting cognitive health.

• Synergistic Blend: Offers broad-spectrum coverage in a single capsule.

Who It’s For:

• People looking for multi-system magnesium support.

• Those interested in heart, brain, and nervous system health.

• Ideal for anyone wanting an all-in-one formula.

Have a question about MAGtrio? Read our MAGtrio FAQ here.

SHOP MAGtrio

MAG3N8

Form: Capsules

Key Features:

• Pure Magnesium L-Threonate: Studied for its ability to cross the blood-brain barrier.

What It’s Known For:

• Cognitive Support: L-threonate is being explored for its potential to support brain function and mental clarity.

• Complementary Use: Due to its lower elemental magnesium content, this form is best used alongside other magnesium supplements for broader support.

Who It’s For:

• Those looking for a brain-supportive magnesium.

• Individuals focused on mental clarity and performance.

• Best paired with MAG365, PrizMAG, or MAGduo.

Have a question about MAG3N8? Check out our MAG3N8 FAQ page here.

SHOP MAG3N8 Magnesium L-Threonate

MAGduo

Form: Capsules

Key Features:

• Dual Magnesium Formula: Combines magnesium citrate and bisglycinate for a balanced effect.

What It’s Known For:

• Digestive and Sleep Support: Magnesium citrate is commonly used to support healthy bowel movements, while magnesium bisglycinate is often selected for relaxation and sleep.

• Convenient Combo: Provides the benefits of two well-known magnesium forms in one capsule.

Who It’s For:

• People looking for both constipation relief and calming support.

• Those who want the flexibility of two magnesium types in a single supplement.

SHOP MAGduo Magnesium Citrate & Magnesium Bisglycinate

 

AshwaMAG

Form: Capsules

Key Features:

• Stress Support Blend: Combines PrizMAG magnesium bisglycinate with Sensoril® Ashwagandha.

What It’s Known For:

• Resilience and Calm: Formulated to support the body's response to stress and promote a sense of balance.

• Dual-Action Formula: Delivers the calming benefits of magnesium with the adaptogenic properties of ashwagandha.

Who It’s For:

• Anyone navigating stress or feeling mentally drained.

• Those seeking a gentle, natural way to support emotional resilience.

SHOP AshwaMAG Ashwagandha & Magnesium

 

SeaMAG

Form: Topical (spray, gel, and bath flakes)

Key Features:

• Transdermal Delivery: Made with magnesium chloride from the Dead Sea.

• Alternative Format: Absorbs through the skin.

What It’s Known For:

• Targeted Relief: Commonly applied to sore muscles or used in baths for overall relaxation.

• Non-Digestive Option: Suitable for those with digestive challenges.

Who It’s For:

• People who can’t tolerate oral supplements.

• Athletes or anyone needing localised muscle support.

• Best used alongside an oral magnesium supplement, as research on transdermal absorption is ongoing.

Have a question about SeaMAG? Check out the SeaMAG FAQ page here.

SHOP SeaMAG Topical Magnesium

 

How to Choose the Right Magnesium Supplement

When deciding which supplement is right for you, consider the following:

1. What Are Your Health Goals?

• Sleep and stress support? Try PrizMAG, MAGtrio, AshwaMAG, or MAG365.

• Bone and/or hormone health? Consider MAG365 BF or PrizMAG Plus if you prefer capsules.

• Brain support? Look into MAG3N8 or MAGtrio.

• Constipation relief? Consider MAG365 or MAGduo

• Muscle relaxation? Choose SeaMAG and MAG365 or MAGduo.

• Magnesium that doesn't upset your digestive system? Try PrizMAG or MAGtrio.

 

2. What Format Suits You Best?

• Capsules are convenient for travel and easy daily routines.

• Powders are ideal if you enjoy drinkable supplements or want dosing that is easy to adjust.

• Topicals are great for localised support. Many people use topical magnesium to target sore muscles.

Remember: The best magnesium supplement is the one you’ll consistently take. Choose the form and formula that fits your lifestyle and goals.