Hi everyone!
I’m Meaghan Esser, a Registered Holistic Nutritionist with ITL Health. One of the most common questions we receive—especially here in Ireland and the UK—is about bone health: Do we still need to take calcium? And what’s the best supplement for long-term bone support?
Today, I’m explaining why our MAG365 BF Bone Formula was the first calcium-free bone health supplement on the market, and why that matters for your health.
Why MAG365 BF Doesn’t Contain Calcium
When we created MAG365 BF, there were no other bone formulas without calcium. Back then, calcium was considered the gold standard because bones are 65% calcium—so logically, weak bones meant calcium deficiency, right?
That belief led to massive calcium supplementation, especially among menopausal women and those concerned about osteoporosis. But further research uncovered that calcium needs help to get into the bones—and magnesium is key to that process.
The Role of Magnesium in Bone Health
Magnesium is essential for transporting calcium into your cells, where it can be used to strengthen your bones. Despite this, most supplement formulas followed the outdated 2:1 calcium-to-magnesium ratio (1200 mg calcium to 600 mg magnesium), without accounting for:
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Calcium from diet (which is usually sufficient)
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The body’s ability to recycle calcium
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The fact that magnesium is water-soluble and lost more easily, especially through stress and modern food processing
Most people in the UK and Ireland already get enough calcium from their diets, but magnesium is often lacking—which leads to calcium not being properly absorbed or utilised.
It's Not Just About Magnesium and Calcium
Bone health depends on a group of cofactors, not just one or two nutrients. That’s why MAG365 BF includes:
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Vitamin K2 – Helps regulate calcium in the bloodstream and keeps it from building up in the arteries, kidneys, joints, and brain
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Vitamin D3 – Activates magnesium and guides calcium to where it belongs (your bones!)
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Boron, zinc, vitamin C, B6, and potassium – Support hormone balance, cardiovascular health, and electrolyte function
Excess calcium without these cofactors can lead to serious health issues:
– Arterial plaque and heart disease
– Kidney stones
– Bone spurs and arthritis
– Cataracts and cognitive issues
A Smarter Approach to Bone Support
MAG365 BF is designed to mobilise calcium already present in your body or diet, making it a safer and more effective approach to bone support. If you truly need extra calcium, we also offer a MAG365 BF with Calcium option—with the same cofactors for proper utilisation.
Prefer capsules? Our PrizMAG Plus combines Magnesium Bisglycinate, Vitamin K2, and Vitamin D3—targeting the most common deficiencies while staying gentle on the digestive system.
Where to Buy
You can find MAG365 BF and PrizMAG Plus at your local health store across Ireland and the UK, or order directly online through our website at the links below.
Thanks for watching, and take care of those bones!